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AdRespect is founded by business journalist and Commercial Closet Association founder, Michael Wilke. The project began in 1996 in New York City as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect.

The AdRespect archive contains over 4,000 LGBT themed ads from around the world going back to 1917, exploring the range of representations of gender and sexuality in print and television advertising. 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Saturday, October 1, 2016

New York City Administration for Children’s Services (ACS)
Talk to Your Baby - Their Brain Depends On It
US Regional
2015
United States

New York City Administration for Children’s Services (ACS)
Be the Reason She Has Hope
US Regional
2013
United States

Coca-Cola Co.
We Choose Happiness Over Tradition - Tomlinson Family
Europe
2015
Netherlands

Coca-Cola Co.
We Choose Happiness Over Tradition - the Van Bergen Family
Europe
2015
Netherlands

Quest Diagnostics
Take pride in your quest.
US Regional
2014
United States

Toronto-Dominion Bank/TD Bank Financial Group
We're proud to celebrate pride.
US Regional
2014
United States

Wells Fargo & Company
Nobody talked about bullying of LGBT students.
US National
2014
United States

Whole Foods Market
Proudly making a difference, one meal at a time.
US Regional
2014
United States

H&M/Hennes & Mauritz LP
Caitlyn Jenner
US National
2016
United States

The Walgreen Co.
You Want Time for Important Things
US National
2016
United States

Target Corp.
Be Yourself, Together
US National
2016
United States

Chandris Group
Celebrate Love in All its Many Glorious Forms
US National
2016
United States

Seattle Convention and Visitors Bureau
Love for All
US National
2016
United States

Macy's, Inc.
Say "I Do" to Macy's Wedding & Gift Registry
US National
2016
United States

Wells Fargo & Company
Together is a Beautiful Thing
US National
2015
United States

Commercial Closet Association

Sometimes you just need a smile
Company: Colgate-Palmolive company
Brand: Colgate
Region: North America
Country: Mexico
Agency: unknown
Year: 2016
Target: Gays & Mainstream
AdRespect Score: 

Details
Commercial Closet Association

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Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



CCA Poll

What's the right amount of LGBT representation in TV ads?
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It's just the right amount now.
Equal to our representation in the population.
There are too many LGBT ads already.
Maybe a little more.
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