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AdRespect is founded by business journalist and Commercial Closet Association founder, Michael Wilke. The project began in 1996 in New York City as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect.

The AdRespect archive contains over 4,000 LGBT themed ads from around the world going back to 1917, exploring the range of representations of gender and sexuality in print and television advertising. 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Tuesday, March 28, 2017

Gilead Sciences
Protect Themselves
US National
2017
United States

Gilead Sciences
Love Sharing
US National
2017
United States

Gilead Sciences
Don't Rush
US National
2017
United States

Gilead Sciences
Coordinate
US National
2017
United States

Gilead Sciences
Connect
US National
2017
United States

Gilead Sciences
The 50,000 Story
US National
2015
United States

Toyota Motor Corp.
Ahead of the Curve
US National
2017, 2016
United States

Cool Beer Brewing Co.
Foursome
North America
2012
Canada

Gobierno de Chile Ministerio De Salud/Government of Chile Ministry of Health
Estamos de Acuerdo/We Agree
Latin/South America
2015
Chile

Google Inc.
Same-Sex Marriage
Europe
Global
2013
Belgium , France

Deutsche Telekom
Für alle, die Familie sind/For All Who Are Family
Europe
2017
Germany

New York City Department of Health and Mental Hygiene
We Share Everything but HIV
US Regional
2014
United States

New York City Department of Health and Mental Hygiene
Share the Night, Not HIV
US Regional
2014
United States

New York City Department of Health and Mental Hygiene
We Play Sure - Black Male Couple
US Regional
2016
United States

New York City Department of Health and Mental Hygiene
We Play Sure - Justin and Jeff
US Regional
2016
United States

Commercial Closet Association

Sex Drive Trailer
Company: Summit Entertainment
Brand: Sex Drive
Region: North America, US National
Country: United States
Agency: Summit Entertainment - In house
Year: 2008
Target: Mainstream
AdRespect Score: 

Details
Commercial Closet Association

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Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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